Immerse yourself in the world of Lumina cosmetics, where innovation in care is combined with the individual needs of your skin. Our unique formulas are designed to deliver not only beauty, but also comprehensive care. Discover excellence in daily care.
Lumina - for those who want more than classic skin care, for those who seek harmony between modernity and tradition in beauty care.
Our approach began with immersive workshops that fostered collaboration between our team and the client's stakeholders, ensuring a deep understanding of the brand's vision and target audience. During the process we designed 4 products, billboards, OOH campaigns, mobile and desktop app together with full branding and motion design.
The branding strategy we developed emphasized the brand's commitment to personalized skincare and daily care solutions. We crafted a visual identity that reflected these values, incorporating soothing color palettes, elegant typography, and dynamic motion design elements. The motion design played a pivotal role in bringing the brand to life, adding a layer of sophistication and engagement to their digital platforms. The animations were carefully designed to enhance the user experience, making navigation intuitive and enjoyable.
The launch of the new branding and digital applications marked a significant milestone for 'Unique Formula for Your Skin.' The campaign was highly successful, leading to a substantial increase in brand recognition and user engagement. Analytics showed a marked improvement in user retention and satisfaction, with many users praising the ease of use and personalized features of the applications. The seamless integration of desktop and mobile platforms ensured that users could enjoy a consistent and enriching experience across all touchpoints. Overall, the project not only revitalized the brand's image but also set a new standard for digital engagement in the skincare industry.
