We had the opportunity to document the entire event from early morning until late at night.
We assigned two photographers: one focused solely on capturing details, close-up shots, and bikes, while the other documented the atmosphere, people, and the misty machines.
People were able to test following Machines:
MONSTER
HYPERMOTARD 698 RVE
SCRAMBLER NIGHTSHIFT
DIAVEL V4
STREETFIGHTER V4S
MULTISTRADA V2S
MULTISTRADA V4S
MULTISTRADA V4 RALLY
DESERTX
MULTISTRADA V4 PP
MONSTER SP
HYPERMOTARD 950
SCRAMBLER FULL THROTTLE
Well, let's be honest, even though we were at work, we have never had such fun before. Out of the 2100 pictures we took, we managed to pick 200 of them and launch a successful weeks-long campaign combined with social posts, reels, stories, and, last but not least, massive user engagement.