Goobi Finance is revolutionizing the world of financial management with its innovative app that leverages smart technology to analyze spending, forecast savings, and recommend optimal financial strategies. Their mission is to provide intuitive tools and resources to help users manage their finances daily, offering functionalities such as expense tracking, budget planning, and investment management.
Our task was to create a comprehensive branding strategy and develop a fully functional mobile application for Goobi Finance. This included:
Branding: Full brand identity, including logo design, typography, and color palette.
Mobile Application: Designing and developing a user-friendly and intuitive mobile app.
Motion Design: Creating engaging animations for both the app and promotional materials.
The project began with an in-depth discovery phase to understand Goobi Finance’s vision, target audience, and market positioning. This phase included stakeholder interviews, competitive analysis, and user persona development. Once we had a clear understanding of the client’s goals and audience, we moved on to creating a strong, recognizable brand identity. We designed a modern, sleek logo that reflects the app's innovative approach to financial management. The logo needed to be versatile, functioning well in both digital and print formats. For typography, a clean, professional typeface was selected to ensure readability and convey trustworthiness. We chose a sans-serif font for its modern and straightforward look. We developed a color palette that evokes trust and reliability, with shades of blue and green representing stability and growth, essential qualities for a financial app.
With the branding in place, we shifted our focus to developing the mobile app, the core of Goobi Finance’s offering. The development process was divided into several phases, starting with wireframing and prototyping to map out user flows and ensure an intuitive user experience. Our designers then created a clean, user-friendly interface, prioritizing ease of navigation with clear icons and straightforward menus. The development team used agile methodologies to build the app, incorporating key features such as expense tracking, budget planning, investment management, and smart analytics. These tools enable users to log and categorize their expenses, create and manage budgets, make informed investment decisions, and receive personalized financial advice and forecasts.
To enhance user engagement, we integrated motion design into the app. This included onboarding animations to guide new users through the app’s features, microinteractions to make interactions more intuitive and enjoyable, and promotional videos for marketing campaigns showcasing the app’s capabilities.
The collaboration with Goobi Finance was highly successful. The app was well-received by users, who praised its intuitive design and comprehensive feature set. Key achievements included:
Increased User Engagement: The app’s user-friendly design and smart technology led to high user engagement and retention rates.
Positive Feedback: Users appreciated the app’s ability to simplify financial management and provide personalized insights.
Market Impact: Goobi Finance established itself as a leading player in the fintech market, attracting a substantial user base within the first few months of launch.
Our holistic approach to branding, mobile app development, and motion design helped Goobi Finance create a powerful tool for financial management. The successful collaboration demonstrated the impact of combining smart technology with intuitive design, setting a new standard in the fintech industry.
